Fashion Retail

Annexe Vintage

220% E-commerce Revenue in 6 Months

Strategic e-commerce launch and AI-powered styling recommendations that transformed this Montreal vintage boutique into a thriving online destination.

Services

E-commerce Development
AI Stylist Chatbot
Paid Advertising
Content Creation
Email Marketing

Industry

Fashion Retail

Timeline

90 Days

Overview

Annexe Vintage, known for their exceptional curation of vintage pieces in Montreal, was struggling to translate their in-store expertise to the digital realm. With a growing demand for sustainable fashion and vintage pieces, they needed a sophisticated e-commerce platform that could showcase their unique inventory and provide personalized styling advice. Our team developed a comprehensive digital strategy that maintained the boutique's personal touch while scaling their reach across Canada.

The Challenge

- Limited online presence with poor product photography - No e-commerce functionality for unique vintage pieces - Difficulty conveying styling expertise digitally - Inventory management challenges with one-of-a-kind items - Limited reach beyond Montreal market

Our Solution

- Launched custom Shopify store with advanced inventory management - Implemented AI-powered styling chatbot for personalized recommendations - Created professional product photography and styling content - Developed targeted advertising campaigns for vintage fashion enthusiasts - Integrated social media shopping features across platforms - Built email automation for new arrivals and styling tips

The Results

220% increase in online revenue within 6 months

85% customer satisfaction rate with AI styling recommendations

4.2x return on advertising spend

Expanded customer base to Toronto and Ottawa markets

78% of customers make repeat purchases within 3 months

Featured in top vintage fashion blogs and publications

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