B2B Authority

The B2B Authority package is specifically designed for business-to-business companies with longer sales cycles and higher-value transactions. It focuses on establishing thought leadership, generating qualified leads through LinkedIn and content marketing, and creating assets like case studies that support the B2B sales process. Unlike our other packages that may focus more on direct consumer acquisition or e-commerce, this package emphasizes relationship building and authority positioning.

This package is ideal for professional service firms, SaaS companies, manufacturers, consultancies, technology providers, and other businesses that primarily sell to other businesses. It's particularly effective for companies with complex offerings, longer sales cycles, and higher contract values where establishing trust and expertise is crucial to the buying decision.

While we implement the foundation within 30 days, B2B marketing typically has a longer horizon for results than B2C. Most clients begin seeing increased engagement and lead generation within 60-90 days, with more significant results in 4-6 months. The case studies and lead magnets often show immediate value in sales conversations, while the LinkedIn optimization and content strategy build momentum over time.

We handle the entire case study development process. Our team will conduct interviews with your team and, if appropriate, your clients (with your permission). We'll then craft compelling case studies that highlight your solutions, process, and results. You'll have full review and approval rights before publication. All we need from you is access to the project information and approval to feature the client.

The $1,500 credit is specifically designed to be applied toward our Obsidian Suite, which is our recommended next step for B2B companies after the initial B2B Authority implementation. This ensures continuity in your B2B marketing strategy and builds upon the foundation we've established.

We establish clear KPIs at the beginning of the engagement based on your specific business goals. Typical metrics include LinkedIn engagement rates, content downloads, qualified lead generation, sales pipeline contribution, and ultimately new client acquisition. We provide comprehensive reporting on these metrics and adjust strategies based on performance data.