Fitness

Apex Private

Membership Growth from 85 to 275+

Membership acquisition and retention strategy that transformed this boutique fitness studio into Montreal's most exclusive training community.

Services

Membership Campaigns
Referral System
Content Creation
Brand Positioning
Email Marketing

Industry

Fitness

Timeline

8 Months

Overview

Apex Private, an exclusive boutique fitness studio in Montreal's prestigious Westmount district, approached Obsidian Growth Group with a unique challenge: they wanted to scale their membership while maintaining their exclusive, high-end positioning. Despite offering world-class personal training and premium facilities, they were struggling to attract and retain members willing to pay premium prices for their services. Our team developed a comprehensive membership growth strategy that focused on building a strong community brand, implementing sophisticated retention systems, and creating a referral-driven growth engine that aligned with their luxury positioning.

The Challenge

- Limited membership growth despite premium positioning - High membership churn rate affecting revenue stability - Difficulty justifying premium pricing to potential members - Lack of systematic member acquisition process - Minimal digital presence and community engagement - No structured referral or retention programs

Our Solution

- Complete brand repositioning as Montreal's most exclusive fitness community - Implementation of a sophisticated membership funnel with trial experiences - Development of a strong social media presence showcasing member transformations - Creation of a structured referral program with exclusive member benefits - Email automation for member onboarding, engagement, and retention - Premium content creation including workout videos and nutrition guides - Strategic partnerships with luxury brands and local businesses - Member experience optimization and community building initiatives

The Results

224% increase in active memberships (85 to 275+)

68% reduction in membership churn rate

156% increase in monthly recurring revenue

85% of new members acquired through referrals

4.8x return on marketing investment

Established as Montreal's premier boutique fitness destination

95% member satisfaction rate

Obsidian Growth Group helped us build more than just a fitness studio - they helped us create an exclusive community. The membership growth has been incredible, but more importantly, we've built a loyal community of members who truly value what we offer.

Marcus Thompson

Founder & Head Trainer, Apex Private

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