Retail

Maison Noir

E-commerce Sales Up 195%

Omnichannel strategy that seamlessly blended online convenience with the brand's exclusive in-store experience for this luxury home goods retailer.

Services

E-commerce Optimization
Retargeting Campaigns
Customer Journey Mapping
Email Marketing
Social Media

Industry

Retail

Timeline

12 Months

Overview

Maison Noir, a luxury home goods and interior design boutique in Montreal's Mile End district, approached Obsidian Growth Group with a critical challenge: while their physical store was thriving with a loyal local clientele, their online presence was virtually non-existent, limiting their growth potential and missing opportunities to serve clients beyond their immediate geographic area. Our team developed a sophisticated omnichannel strategy that preserved the intimate, curated shopping experience that made their physical store successful while creating a compelling online presence that could reach luxury home goods enthusiasts across Canada and beyond.

The Challenge

- Minimal online presence despite strong local brand recognition - Difficulty translating the in-store luxury experience to digital - Limited inventory management and e-commerce infrastructure - Seasonal sales fluctuations affecting cash flow - No systematic customer retention or loyalty programs - Lack of digital marketing expertise and resources

Our Solution

- Complete e-commerce website development with luxury aesthetic - Professional product photography and lifestyle content creation - Implementation of sophisticated inventory management system - Strategic email marketing campaigns for customer retention - Social media strategy showcasing curated home design inspiration - Retargeting campaigns to convert website visitors - Customer journey mapping and optimization - Integration of online and offline customer experiences

The Results

195% increase in online sales within 12 months

42% higher average order value compared to in-store purchases

3.8x return on advertising spend

65% of revenue now generated through online channels

280% increase in email subscriber base

Expanded customer base to include clients across Canada

Established as a premier online destination for luxury home goods

Obsidian Growth Group helped us successfully transition from a local boutique to a nationally recognized luxury brand. Their omnichannel approach preserved what made our store special while opening up incredible growth opportunities online. The results have been transformational.

Amélie Dubois

Founder & Creative Director, Maison Noir

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