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Coffee Roasting
Morning Owl Coffee Roasters
180% Corporate Sales Growth
Comprehensive automation and lead generation system that positioned this Ottawa coffee roaster as the premier choice for corporate clients and events.
Services
- Lead Generation Funnels
- Corporate Sales Automation
- Local SEO
- CRM Integration
- LinkedIn Advertising
Industry
Coffee Roasting
Timeline
90 Days
Overview
Morning Owl Coffee Roasters had built a strong reputation in Ottawa for their exceptional coffee quality, but they were struggling to capitalize on the lucrative corporate market. With many businesses returning to offices post-pandemic, there was a significant opportunity to capture corporate coffee contracts and event catering.
Our team developed a sophisticated lead generation and automation system specifically designed to attract and convert high-value corporate clients.
The Challenge
- Weak lead generation for corporate clients
- Manual quote and ordering process causing delays
- Limited visibility in corporate search results
- No systematic follow-up with potential clients
- Underutilized event catering opportunities
Our Solution
- Built dedicated corporate sales funnel with automated lead qualification
- Implemented CRM system for systematic client follow-up
- Created geo-targeted Google Ads for corporate coffee services
- Developed automated quote generation and ordering system
- Launched LinkedIn advertising campaign targeting office managers
- Built event catering landing pages with instant booking
The Results
180% increase in corporate coffee orders
65% conversion rate on qualified corporate inquiries
320% ROI on marketing investment
Secured 15 new long-term corporate contracts
Average contract value increased by 145%
Reduced sales cycle from 3 weeks to 5 days
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