Visionary Garments
Transforming archive fashion discovery with a sophisticated platform that increased rental bookings by 280% and established Toronto's premier destination for luxury vintage pieces.
About Visionary Garments
Visionary Garments is Toronto's premier archive fashion destination, specializing in rare and coveted pieces from legendary designers like Issey Miyake, Comme des Garçons, and Yohji Yamamoto. Founded by fashion connoisseurs, they curate exceptional vintage pieces for discerning collectors and fashion enthusiasts.
Industry
Luxury Fashion Rental & Resale
Location
Toronto, Canada
Founded
2019
Specialization
Archive Fashion Curation
The Challenge
Despite having an incredible collection of rare archive pieces, Visionary Garments struggled with an outdated website that didn't reflect their luxury positioning or facilitate easy browsing and rental bookings.
Poor User Experience
Difficult navigation made it hard for customers to discover and rent pieces, leading to high bounce rates and lost sales.
Brand Disconnect
The website didn't convey the luxury and exclusivity of their archive fashion collection, undermining their premium positioning.
Limited Growth
Without proper e-commerce functionality and mobile optimization, they couldn't scale their rental business effectively.
Our Solution
We created a sophisticated, luxury-focused platform that showcases their archive collection beautifully while providing seamless rental functionality and mobile-first design.
Luxury Platform Design
We designed a sophisticated platform that reflects the exclusivity and artistry of archive fashion. The clean, minimalist design puts the focus on the garments while providing intuitive navigation and seamless rental booking functionality.
Exceptional Results
The new platform transformed Visionary Garments into Toronto's go-to destination for archive fashion, driving significant growth across all key metrics.
Massive increase in rental reservations through improved UX
Dramatic growth in organic and direct traffic
Annual revenue increase from improved conversions
High retention rate from exceptional user experience
Obsidian Growth completely transformed our online presence. The new platform perfectly captures the essence of our archive collection while making it incredibly easy for customers to discover and rent pieces. Our business has grown exponentially since the launch.
Ready to Transform Your Business?
See how we can create a sophisticated platform that elevates your brand and drives exceptional growth, just like we did for Visionary Garments.